Krogers Grocery Store †Marketing Strategy

Krogers Grocery Store – Marketing Strategy Free Online Research Papers MKT 501 KROGER’S MARKETING STRATEGY INTRODUCTION The purpose of this report is to offer my suggestions on Kroger’s marketing strategy. In this report I will include comments on how the company should target cost-conscious consumers with products such as: discount/generic drugs, private label brands, and organic food line. I will conclude this report with a brief summary of the entire analysis, highlighting some of the more significant parts that the report contains. MARKETING STRATEGY â€Å"Kroger’s competitive strategy is that of a low cost operator that is able to sell at relatively low prices and still generate good financial return based on their cost structure. Supporting this marketing strategy of focusing on the customer.† They call this as their â€Å"Customer 1st† strategy. This marketing strategy has driven sales upward and has helped the company to offer lower prices without negatively affecting financial returns. The main key ingredient of low cost and low selling prices is the fact that Kroger offers the most extensive variety of private brand products offered by any of the traditional grocers. â€Å"In the most recent quarter private label represented almost 27% of the company’s grocery sales.† (Duff) This strategy has worked extremely well for Kroger. According, to Terry Schumacher, for the last several years identical stores tend to be in the mid-single digit range which are notably better than rival Safewa y and SUPERVALU. MY OPINION A good marketing strategy for any company to adopt, in an effort to be successful, is to understand who your customers are and what needs they would be looking to gratify. In other words you must determine who your target audiences are. Then you must create your strategy to match the strengths of your company to compliment the needs of your customer clientele. Identify the consequences, is this something that the company can accomplish without a big negative change. Take the time to research and develop a marketing plan that would boost profits for its company, as well as ensure you have the most competitive products and services in the market. The whole purpose for change in a company is to improve profitability. Some other good keys to remember when creating your marketing strategy to improve profit could be to remember your goal is to acquire more customers and persuade those customers to buy more products. These are all suggestions that I believe Kroger really took into consideration. They took a step back and looked at what their consumer wanted. Customers wanted a quality product at a reasonable price and were willing to switch brands and Kroger took advantage of that fact. Furthermore, Kroger offers a â€Å"Kroger plus Savings Card that allows members to receive special discounts on most products without having to clip coupons. In addition, Kroger is the fifth-largest pharmacy operator in the United States in number of locations, operating retail pharmacies in over 1,900 of our food stores. â€Å"During fiscal 2008, Kroger pharmacists filled over 121 million prescriptions at a retail value of approximately $6.5 billion, an increase of approximately 9% from the previous year.† (Kroger.com) Kroger also is offering a 30-day supply on hundreds of prescriptions for only $4, or get a 90-day supply for only $10. That means you can save on generic drugs used to treat a tremendo us range of medical conditions. â€Å"Health wellness and sustainability concerns are leading many of today’s customers to look for more organic choices on their grocers’ shelves, and Kroger is responding in a very big way to deliver â€Å"organics for everyone†. In August 2007, we expanded the organic product offering sold under our exclusive Private Selection ® brand. Our stores offer more than 60 Private Selection (PS) Organicâ„ ¢ items ranging from everyday staples like milk, ketchup, butter and eggs to new items like cereal, salads, and snacks. Every PS Organicâ„ ¢ product contains at least 95% organic ingredients and is USDA certified, assuring our customers that these products are grown and processed without preservatives, artificial colors or flavors. We continue to add new items to this proprietary line-up.† (Kroger.com) CONCLUSION The ideal to come up with a marketing strategy that targets specific customer needs is an outstanding idea. You want to sell products and services that customers can identify with. This ideal has become a benchmark for others to follow. Competitors are now finding themselves adapting to Kroger’s change. The key to maintaining profits into the future will be to optimize cost awareness and attract new customers and existing customers to their isles and improve the whole shopping experience. They’ve got to continue to focus on the customer. WORKS CITED 1. http://Kroger.com retrieved 16 Oct 2009 2. â€Å"Marketing Basics for the Small Business† by Laura Lake, Retrieved 12 April 2007 from http://marketing.about.com/cs/sbmarketing/l/aa060103a.htm 4. â€Å"The Capabilities of Market-Driven Organizations.† By George S. Day, Retrieved from Market Driven Strategy, New York: The Free Press.1994. Journal of Marketing, 58 (4): 37-52 on 10 Oct 2009 5. Dillon Says Kroger Strategy Delivers in Recession, Will Keep Paying By Mike Duff | Jun 7, 2009 http://industry.bnet.com/retail/10002611/dillon-says-kroger-strategy-delivers-in-recession-will-keep-paying/ 6. Terry Schumacher Major Grocery Chains: Competitive strategy Matters Retrieved 8 Oct 2009 from Http:// seekingalpha.com/article/112305-major-grocery-chains-competitive-strategy Research Papers on Kroger's Grocery Store - Marketing StrategyAnalysis of Ebay Expanding into AsiaMarketing of Lifeboy Soap A Unilever ProductRiordan Manufacturing Production PlanDefinition of Export QuotasOpen Architechture a white paperThe Project Managment Office SystemTwilight of the UAWNever Been Kicked Out of a Place This NiceIncorporating Risk and Uncertainty Factor in CapitalMoral and Ethical Issues in Hiring New Employees

Exponential and logarithmic functions Essay Example | Topics and Well Written Essays - 500 words

Exponential and logarithmic functions - Essay Example Another application of the exponential function is the compound interest formula (Sobel & Lerner, 1995, p.349). The compounded interest formula is utilized a lot by banks to calculate the amount of money a person earns in a savings account as well as interest charged to customers on loans. Appendix A shows a graphical illustration utilizing the exponential function. The logarithmic function is a function which its base is fixed and the number that is manipulated is the power or argument. The logarithmic function happens to be the inverse function of the exponential function. Graphically this function is a reflection an exponential function. There are different categories of logs such as the normal, natural and the log10 application. In chemistry logarithmic functions are utilized to calculate different concentration such as ph. In computer science logarithmic functions are utilized for to represent quantities of information. Appendix B illustrates a graphical illustration utilizing a logarithmic

Report on Public Relations Assignment Example | Topics and Well Written Essays - 2500 words

Report on Public Relations - Assignment Example PUBLIC RELATION Public relation is concerned with reputation of the company. It is the result of the organizations’ perception that is developed from the organization’s conduct, attempt of an organization to derive certain perception and behavior towards its products and services. Also it is aimed at extracting the perception of stakeholders about the organization. This in turn enables organization to build the mutual understanding and goodwill with stakeholders. Stakeholders include customers, employees, suppliers, investors, regulators and journalist (Green, 2009). Nowadays the competition in every industry has been highly increased. Every company in the industry seeks to get the competitive advantage by differentiation and reputation management is considered as one of the most effective tool to get the competitive edge. Two factors are very important in public relations i.e. communication with all the stakeholders and the relationships with all stakeholders which is also the central idea of above definition. The comments and opinion of stakeholders actually defines the company’s reputation. ... This advertisement was designed with the purpose of reducing the impact of the rising debate regarding the public health concerns over soda products (Daily News, 2013). The message was conveyed about the Coca-Cola’s record of giving drinks with smaller amount of calories since it is available in the market. It also lobbied against comments that gaining weight is the outcome of consuming too many calories of any type-it’s not just soda (Daily News, 2013). Similarly, Apple, tech giant of USA, is lobbying with government and other politicians for zero percent tax rate (Steimle, 2013). Hence, PR plays has gained critical position in business. PUBLIC RELATION CONTRIBUTION TO ORGANIZATIONS The stiff competition in all the industries has made the companies to focus on its public image to get the competitive advantage. The following are the functions of public relations that can impact on any kind of business or organization. The application of public relation is discussed in t he general view. DEVELOPING IMAGE AND RELATIONS Public relation employees works with the top level executives of the company to formulate an overview of how the organization desires to be perceived in the consumers’ perception, suppliers, government and other regulatory bodies as well other pressure groups.. This focused engagement develops on precise the accurate message or communication. Organizations make a plan on the extensive yet focused outlines of a reputation building campaign to spread that message in to the desired set of group (L'Etang, 2006a). OUTREACH STAKEHODLERS COLLECTIVELY THROUGH EVENTS AND EXPAND CUSTMOER BASE The professionals of public relations organize events to lift up the image or profile of the organization

Two wheeler Industry in India Essay Example for Free

Two wheeler Industry in India Essay It has been more than 50 years now that bikes have been ruling the Indian automobile sector. In 1955, the Indian government needed sturdy and reliable motorcycles for its Army and police to patrol the rugged border highways. The first batch of 350cc Bullet the super bike in India of all times, from the Royal Enfield Company of UK were received and assembled at Chennai. Since then, bikes in India have been flourishing as a two wheelers segment, and Indian bikes gaining on popularity all across the world. Talking of bikes cc, bikes having four-stroke engines are thought to be more fuel efficient motorbikes. They are the main reason for the growth of motorbikes in India as a segment. Indian bikes market share is about 81. 5% of the total two wheeler market in India. Three-fourth of the total exports in the two wheeler automobile industry is made in the motorcycle segment. Exports are made mainly to South East Asian and SAARC nations. India is the manufacturer of some of the best bikes in the world. Hero Honda, Kinetic Motor, TVS Motor, LML India are some of iconic bike manufacturers in India. There are cheap motorcycles that comprise the commuter bikes segment, as well luxury bikes like sports bike in India for the new age bikers. Ever year, a series of latest bike launch keep the sector buzzing. Kawasaki Ninja, Bajaj Pulsar 135 LS, and Honda Unicorn Dazzler are some of the latest motorcycle models that have made news in the recent past. Besides, there are also a number of new bikes in India that are awaiting a launch in the near future 3. Big Players This section provides detailed information on every bike manufacturer in India, features of motorcycles, motorcycle parts, and cheap motorcycles. 3. 1 Bajaj Auto Established in 1945, Bajaj Auto Ltd. was incorporated as a trading company. Till 1959, they imported scooters and three-wheelers from Italy and sold them in India. The company got a production license in the year 1959 and fastened a technical collaboration with Italian PIAGGIO in 1960. Bajaj Auto Ltd. is one among Indias top ten companies in terms of market capitalization and among the top five in terms of annual turnover. The company started producing scooters in the year 1961 and followed three-wheelers production in 1962. Its collaboration with Piaggio expired in 1971 and since then, their scooters and three-wheelers are being sold with the brand name â€Å"BAJAJ†. Maharashtra Scooters Ltd. , a Company with 24% equity participation by the Company and 27% participation from Maharashtra State Governments Western Maharashtra Development Corp. was formed in the year 1975 under the Horizontal transfer of technology policy. The first production unit is located at Satara, Maharashtra. The unit continues to collect scooters from CKDs supplied by the Company. These scooters are marketed through the Companys distribution network and under the Companys brand name. In 1984, the second production plant was set up at Aurangabad, Maharashtra. This plant started scooter production in 1986, three-wheeler production in 1987 and scooterettes and motorcycle facilities were commissioned in 1990 1991 respectively. Today, the company has become a market leader with annual production in excess of 1. 35 million units which was about 4000 units in 1961. |TWO WHEELERS | | MOTORCYCLE | |Bajaj Discover 150 DTSi |150 CC | |Bajaj Avenger |180 CC | |Bajaj CT 100 |99. 27 CC | |Bajaj Discover DTSi |135 CC | |Bajaj Kawasaki Caliber |111. 6 CC | |Bajaj Kawasaki Boxer |111. 6 CC | |Bajaj KB 125 |123 CC | |Bajaj 4S Champion |99. 35 CC | |Bajaj Platina |99. 27 CC | |Bajaj Pulsar 135 LS |135CC | |Bajaj Pulsar DTS-Fi 220 CC |220 CC | |Bajaj Pulsar DTSi | | | · Pulsar 180 DTS-i UG |180 CC | | · Pulsar 150 DTS-i UG |150 CC | | · Pulsar 200 Cc |200 CC | | · Pulsar 220 DTS-Fi |220 CC | |Bajaj Wind 125 |124. 6 CC | |Bajaj XCD |125 CC | |Bajaj Discover DTS-Si 100cc |100 CC | |Bajaj Pulsar 220 S |200CC | | SCOOTERS | |Bajaj Bravo |145 CC | |Bajaj Chetak |145. 45 CC | |Bajaj Classic SL |145. 45 CC | |Bajaj Legend |150 CC | | SCOOTERETTES/MOPEDS | |Bajaj Blade DTSi |100 CC | |Bajaj Cagiva CRX |145 CC | |Bajaj Fusion |145 CC | |Bajaj Kristal DTSi |100 CC | |Bajaj M 80 Electronic |74. 08 CC | |Bajaj Rave |74. 08 CC | |Bajaj Safire |74. 4 CC | |Bajaj Spirit |100 CC | |Bajaj Sunny |59. 86 CC | |Bajaj Sunny Spice |59. 86 CC | |Bajaj Wave DTSi |109. 7 CC | 3. 1. 1 SWOT Analysis Lets analyze the position of Bajaj in the current market set-up, evaluating its strengths, weaknesses, threats and opportunities available. Strengths: ? Highly experienced management. ? Product design and development capabilities. ? Extensive R D focus. ? Widespread distribution network. ? High performance products across all categories. ? High export to domestic sales ratio. ? Great financial support network (For financing the automobile) ? High economies of scale. ? High economies of scope. Weaknesses: ? Hasnt employed the excess cash for long. ? Still has no established brand to match Hero Hondas Splendor in commuter segment. ? Not a global player in spite of huge volumes. ? Not a globally recognizable brand (unlike the JV partner Kawasaki) Threats: ? The competition catches-up any new innovation in no time. ? Threat of cheap imported motorcycles from China. ? Margins getting squeezed from both the directions (Price as well as Cost) Opportunities: ? Double-digit growth in two-wheeler market. ? Untapped market above 180 cc in motorcycles. ? More maturity and movement towards higher-end motorcycles. ? The growing gearless trendy scooters and scooterette market. ? Growing world demand for entry-level motorcycles especially in emerging markets 3. 2 Hero Honda Motors Hero Honda Motors Ltd. is a result of the joint venture between Indias Hero Group and Japanese Honda Motors Company in the year 1983. This joint venture has not only created the worlds single largest two wheeler company but also one of the most successful joint ventures worldwide. Hero Honda is globally known of being the most fuel-efficient and the largest CBZ selling Indian Motorcycle Company. This is a relationship so harmonious that Hero Honda has managed to achieve indigenization of over 95 percent, a Honda record worldwide. The company is committed to provide the customer with excellence. A rich background of producing high value products at reasonable prices led the worlds largest manufacturer of motorcycles to collaborate with the worlds largest bicycle manufacturer. During 80s, Hero Honda became the first company in India to prove that it was possible to drive a vehicle without polluting the roads. They company possess three manufacturing units based at Dharuhera, Gurgaon and Haridwar are capable to produce 4. 4 million units per year. They introduced new generation motorcycles that set industry benchmarks for fuel thrift and low emission. The unique features like fuel conservation, safety riding courses and mobile workshops helped the group reach in the interiors of the country. Well-entrenched in the domestic market, Hero Honda Motors Ltd. turned its attention overseas, and exports have been steadily on the rise. Over the years, the Company has received its share of accolades, including the National Productivity Councils Award ( 1990-91), and the Economic Times Harvard Business School Association of India Award, against 200 contenders. The gross sales of Hero Honda by March end2008 was 33,371,43 Crores. |TWO WHEELERS | | MOTORCYCLES | |Hero Honda Achiever |Hero Honda CD Dawn |Hero Honda CD Deluxe | |Hero Honda CD 100 |Hero Honda CD 100 SS |Hero Honda Glamour | |Hero Honda Glamour |Hero Honda Splendor |Hero Honda Passion Plus | |Glamour |Splendor + | | |Glamour FI |Super Splendor | | | |Splendor NXG | | |Hero Honda Sleek |Hero Honda CBZ X-TREME |Hero Honda Karizma | | | |. Karizma ZMR FI | |Hero Honda Hunk | | | | SCOOTERETTES/MOPEDS | |Hero Honda Pleasure |Hero Ankur |Hero Gizmo | |Hero Panther |Hero Puch Automatic |Hero Sakhti 3G | |Hero Stepmatic |Hero Street |Hero Winner | |Hero Stepmatic |Hero Puch Automatic |Hero Sakthi 3G | |Hero Winner | | | 3. 2. 1 SWOT analysis 3. 3 TVS Motor TVS Motor is a leading and trusted two wheeler company began with the vision of TVS Scooty. The founder of the Sundaram Clayton Group, the late T. S. Srinivasan to design, develop and produce an affordable moped for the Indian family. This vision was realized in 1980 when TVS 50, Indias first two-seater moped rolled out of the factory at Hosur in Tamil Nadu, Southern India. The company has been known for its ruggedness and reliability. TVS 50 was successful and it has smoothened the way for many successes for TVS Suzuki even before its launch in the market. The TVS 50 XL is especially designed for individuals who want economy fused with sporty looks. Recently new XL Super With a 70 cc high-tech Power Pack is all set to redefine the category of mopeds in the country. The Suzuki Samurai was launched for the time conscious urban commuter. The Max 100 R was engineered for those who demanded strength and ruggedness. Along with them all, Suzuki Shogun was for those who wanted raw power. TVS Motor has continually worked on innovating the motorcycle segment along with two wheeler range. The Suzuki Shaolin, developed by TVS Suzuki is Indias first 5 speed, 140 cc motorcycle. Another example of the company success is TVS Scooty, a 60 cc Scooterette which keep one step ahead of its time in India. TVS Motor has been coveted 2 IT awards, one of them is bagging the SAP ACE 2008 award for Customer Excellence and the other one is 2008 Symantec South Asia Visionary Award. Along with this, it is the first company in the world to be honored with The Deming Prize for Total Quality Management. In September 2008, the company has got 19% growth for registering total two wheeler sales of 137,246 units . The company is the third largest two-wheeler manufacturer in India and ranks among the top ten globally. The company was the first in India to launch 2-seater 50cc moped and 100cc Indo-Japanese motorcycles. At present TVS Apache, TVS Victor, TVS Scooty, TVS Centra and TVS Fiero are the popular bikes in Indian market. In all, team TVS has triumphed each and every race and rally in the country from the road to racetrack, with each of the TVS bikes being a winner. And each time the Team TVS has won on the track or off it, our customers have secured a better product for their personal transportation. |TWO WHEELERS | | MOTORCYCLES | |Suzuki Hayabusa 1300 |Suzuki Intruder M1800R |Suzuki GS 150R | |TVS Apache RTR FI |TVS Centra |TVS Fiero | | | |TVS Fiero F2 | | | |TVS Fiero FX | |Suzuki Max 100 |Suzuki Max 100R |Suzuki Samurai | |Suzuki Shogun |Suzuki Shaolin |TVS Flame | |TVS Victor |TVS Star | | |TVS Victor GLX |TVS Star | | |TVS Victor GX |TVS Star City | | |TVS Victor Edge | | | | SCOOTERETTES/MOPEDS | |TVS Scooty Streak |TVS Scooty |TVS XL | | |TVS Scooty ES |TVS XL Super | | |TVS Scooty Pep |TVS XL Super HD | | |TVS Pep Plus | | |TVS XL Super |TVS XL Super HD |Scooty Teenz Electric | |TVS Apache RTR |TVS Spectra DX/AX | |.

Black Bean Revival :: Coffee Drinks Essays

Black Bean Revival Sitting in a corner or side booth with eyes bulging and steam rising from the small bowl of brew while pondering or talking was the common site of coffee shop goers that I’ve run across in my travels. Fueled by an interest as to why people buy more coffee than books at my former employment and why my mother orders coffee through a catalog for coffee drinkers by coffee drinkers is my search for reason and understanding behind the coffee bar explosion. The coffee shop revival and interest in high priced brew by the well to do is something that has been around for some time in the more metropolitan areas. In Seattle, Washington the whole coffee shop revival for generation X hit during the time that the grunge music genre developed. Not that everyone could afford the high priced brew, but that it was a place to hang out during the day and help keep the pied eyes open. A couple popular sleeper movies such as â€Å"Singles† and â€Å"So I Married an Ax Murder† have showed how some people’s routines often gravitate to the coffee shop. The show â€Å"Friends† also shows that in a more late 90’s perspective. This would seem to characterize certain divisions in clientele, but not so here in Fargo. Like many other genres that were part of a sub-culture, they, the neighborhood coffee shop are eventually making their way to the mainstream Around this area where the coffee shop trend is growing but not totally established, you might think that the strong shops are the ones that are incorporated or affiliated with a major nationwide branch. By this I mean that the shop has a network of personnel higher on the ladder to lend support from the company at large. Now this doesn’t mean that the smaller locally owned shops such as Atomic Coffee, Noah’s and Trentino’s aren’t successful; they are and at times just as busy or more so than their chain store counterparts. About the only upper hand that national chains have on the smaller local shops is the mass marketing to consumers through other chains such as Target and Daytons. What the smaller shops tend to do is include the community more. They advertise more local happenings and going on’s such as poetry readings and poetry slams, to an open mic night that would include music and other thought provoking talents that their customers poss ess.

Differences Between the Movie and Play: Cat on a Hot Tin Roof

There are key differences and similarities between the play Cat on a Hot Tin Roof and its movie equivalent. Major differences would include the character Maggie, the possible homosexual relationship between Brick and Skipper, and the reason for Maggie’s distaste for Skipper. Similarities include most of the cast, the overall plot, and the bitterness that the family seems to not so secretly hold for each other. The character Maggie in the play version and in the movie version differs.In the play she admits to sleeping with Skipper so that both of them could be closer to Brick, so that both of them could feel like they were making love with Brick. But in the movie Maggie denies and apparently never had relations with Skipper. With this being said, in the play version Brick’s hostility for Maggie seems much more unjustified. Also, Maggie was the one to tell Brick of his father’s terminal illness in the movie version. This job had been left to the doctor in the play version.A second difference between the movie and play would be the possibility of a homosexual relationship or homosexual feelings between Brick and Skipper. In the 1950’s, when the movie was produced, it was unheard of to have any form of homosexuality in a production. This is a big difference because it leads to Brick not necessarily being weak because of the loss of a could be homosexual partner/friend but being weak because of the lack of love and compassion he received from Big Daddy. This leads to more drama between Brick and his father in the movie version.With the previous being stated there has to be a difference for the distaste between Maggie and Skipper. In the movie, Maggie apparently never had relations with Skipper and the only reason she had for disliking Skipper was the time that he took from her and Brick. She felt that as a young married couple that Brick and Skipper spent far too much time together, time that Brick could be spending with her. Though there are many differences between the play and movie (this is usually the case when it comes to Hollywood) there still are some important similarities between the two.The cast, with the exception of Maggie, are mostly unchanged. Brick’s alcoholism and the pain he feels after losing a dear friend, Gooper is hell bent on getting Big Daddy’s plantation, Mae is still a very easily dislike character who seems to be constantly birthing babies. , Big Momma is full of love and wants nothing more than to have one big happy family, and Big Daddy is still holding together the family for what seems to be the wrong reasons. The overall plot also seems to be unchanged.It starts the same, introducing with hidden distaste between members of the family and not so hidden distaste that Brick feels towards Maggie. Big Daddy’s terminal illness, Gooper and Mae being hell bent on getting what the believe should be coming to them, and the end all seem to be unchanged either way you look at it. Though it has been mentioned more than once before, it is important to notice a big part of both the play version and movie. That is the distaste that the family feel for each other.The feelings Brick has for Maggie, that Maggie has towards Mae and her children and vice versa, the way Gooper feels about Brick, and the way Big Daddy feels towards Big Momma are unchanging. In either, the family is completely separated and out for themselves. Each one, in their own way, are only out for themselves. With any comparison between a play and its movie counterpart there are bound to be major differences and key similarities between the two. In this case, both the play and the movie were spectacular for the same and different reasons.

Kill A Mockingbird By Harper Lee - 1930 Words

Cody Theobald Miss Amoros Survey 19 November 2015 Title The saying â€Å"Life isn’t fair† is always right. No matter fair something seems, there is always something just about, no matter how small it is. In To Kill a Mockingbird, a young man named Tom Robinson is sentenced to death because of his race. Even though all of the evidence backs him up, he is still found guilty because he is African American. This happens because of all the prejudice that the people of Maycomb possess. Throughout To Kill a Mockingbird, author Harper Lee depicts her views on prejudice and how it affects society. Harper Lee asserts that the amount of prejudice someone receives is dependent on one’s race and gender, and that to overcome prejudice one must become acquainted with many different groups of people. Many people are prejudiced against certain races, so a person’s race can have a negative impact on how they are treated by other people. As Calpurnia brings Scout and Jem to First Purchase Church, Lula says to Calpurnia, â€Å"Y ou ain’t got no business bringin’ white chillun here---they got their church, we got our’n. It is our church, ain’t it, Miss Cal?† (Lee 119). When Lula says â€Å"You ain’t got no business bringin’ white chillun here,† she is clearly demonstrating a lot of prejudice towards white people. Although there definitely are some racist white people in Maycomb, Lula assumes that they are all racists and treats them all like they are racists. So because Jem and Scout are white, they areShow MoreRelatedKill A Mockingbird By Harper Lee1049 Words   |  5 PagesTo Kill a Mockingbird: How a Story could be based on True Events in Everyday LifeDaisy GaskinsCoastal Pines Technical Collegeâ€Æ'Harper Lee was born in Monroeville, Alabama. Her father was a former newspaper editor and proprietor, who had served as a state senator and practiced as a lawyer in Monroeville. Also Finch was known as the maiden name of Lee’s mother. With that b eing said Harper Lee became a writer like her father, but she became a American writer, famous for her race relations novel â€Å"ToRead MoreTo Kill a Mockingbird by Harper Lee1000 Words   |  4 Pagesworld-wide recognition to the many faces of prejudice is an accomplishment of its own. Author Harper Lee has had the honor to accomplish just that through her novel, To Kill a Mockingbird, a moving and inspirational story about a young girl learning the difference between the good and the bad of the world. In the small town of Monroeville, Alabama, Nelle Harper Lee was born on April 28, 1926. Growing up, Harper Lee had three siblings: two sisters and an older brother. She and her siblings grew up modestlyRead MoreKill A Mockingbird By Harper Lee1290 Words   |  6 PagesHarper Lee published To Kill a Mockingbird during a rough period in American history, also known as the Civil Rights Movement. This plot dives into the social issues faced by African-Americans in the south, like To m Robinson. Lee felt that the unfair treatment towards blacks were persistent, not coming to an end any time in the foreseeable future. This dark movement drove her to publish this novel hopeful that it would encourage the society to realize that the harsh racism must stop. Lee effectivelyRead MoreKill A Mockingbird By Harper Lee873 Words   |  4 PagesIn the book, To Kill a Mockingbird, Harper Lee illustrates that â€Å"it’s a sin to kill a mockingbird† throughout the novel by writing innocent characters that have been harmed by evil. Tom Robinson’s persecution is a symbol for the death of a mockingbird. The hunters shooting the bird would in this case be the Maycomb County folk. Lee sets the time in the story in the early 1950s, when the Great Depression was going on and there was poverty everywhere. The mindset of people back then was that blackRead MoreKill A Mockingbird By Harper Lee963 Words   |  4 Pagesgrowing up, when older characters give advice t o children or siblings.Growing up is used frequently in the novel To Kill a Mockingbird by Harper Lee. Harper Lee uses the theme growing up in To Kill a Mockingbird to change characters opinion, develop characters through their world, and utilizes prejudice to reveal growing up. One major cause growing up is used in To Kill a Mockingbird is to represent a change of opinion. One part growing up was shown in is through the trial in part two of the novelRead MoreKill A Mockingbird By Harper Lee1052 Words   |  5 PagesTo Kill a Mockingbird by Harper Lee takes place in Maycomb County, Alabama in the late 30s early 40s , after the great depression when poverty and unemployment were widespread throughout the United States. Why is the preconception of racism, discrimination, and antagonism so highly related to some of the characters in this book? People often have a preconceived idea or are biased about one’s decision to live, dress, or talk. Throughout To Kill a Mockingbird, Harper Lee examines the preconceptionRead MoreHarper Lee and to Kill a Mockingbird931 Words   |  4 PagesHarper Lee and her Works Harper Lee knew first hand about the life in the south in the 1930s. She was born in Monroeville, Alabama in 1926 (Castleman 2). Harper Lee was described by one of her friends as Queen of the Tomboys (Castleman 3). Scout Finch, the main character of Lees Novel, To Kill a Mockinbird, was also a tomboy. Many aspects of To Kill a Mockingbird are autobiographical (Castleman 3). Harper Lees parents were Amasa Coleman Lee and Frances Finch Lee. She was the youngestRead MoreKill A Mockingbird By Harper Lee1695 Words   |  7 PagesIn To Kill a Mockingbird Harper Lee presents as a ‘tired old town’ where the inhabitants have ‘nowhere to go’ it is set in the 1930s when prejudices and racism were at a peak. Lee uses Maycomb town to highlight prejudices, racism, poverty and social inequality. In chapter 2 Lee presents the town of Maycomb to be poverty stricken, emphasised through the characterisation of Walter Cunningham. When it is discovered he has no lunch on the first day of school, Scout tries to explain the situation to MissRead MoreKill A Mockingbird By Harper Lee1876 Words   |  8 PagesThough Harper Lee only published two novels, her accomplishments are abundant. Throughout her career Lee claimed: the Presidential Medal of Freedom, Pulitzer Prize for Fiction, Goodreads Choice Awards Best Fiction, and Quill Award for Audio Book. Lee was also inducted into the American Academy of Arts and Letters. This honor society is a huge accomplishment and is considered the highest recognition for artistic talent and accomplishment in the United States. Along with these accomplishments, herRead MoreKill A Mockingbird, By Harper Lee1197 Words   |  5 Pagessuch as crops, houses, and land, and money was awfully limited. These conflicts construct Harper Lee’s novel, To Kill a Mocking Bird. In To Kill a Mocking Bird, Lee establishes the concurrence of good and evil, meaning whether people are naturally good or naturally evil. Lee uses symbolism, characterization, and plot to portray the instinctive of good and evil. To Kill a Mocking Bird, a novel by Harper Lee takes place during the 1930s in the Southern United States. The protagonist, Scout Finch,